Monday, February 25, 2013

Hey Nationals, Your Logo Prescription is Ready

In the midst of all this Redskin mascot controversy (which I think is well-founded and at the same time not going to change anything), I made a discovery about another DC team’s brand this week. Has anyone else noticed that the Washington Nationals’ logo (the curly W) looks an awful lot like the Walgreens logo? That’s right, the baseball team in the nation’s capital looks like it pilfered its logo from the nation’s largest retail pharmacy. And yes, Walgreens has been around since like 1901, so no, the Nationals didn't come around 1st.

Wait, what?

Now, I say this as someone who owns not 1, but 2 Washington Nationals curly W hats, and I probably sound like the guy fron Uni Watch at the moment, but the Nationals’ logo is kind of eh to begin with. There is a sort of elegance in its simplicity, but it lacks pop. The alternate unis that include the DC insignia on the hat and tops is kind of cool, but the base design would benefit from some edits. You have a good team with 2 of the brightest young stars in the game…that screams for the typical moment in a franchise’s history for a jersey change. Nationals marketing department, where you at?

Shouldn't a team boasting a young Bryce Harper have some unis with some pizazz?

And I get that there are only so many fonts and colors (and unless you’re the aforementioned Redskins, you can’t get away with not being red, white, and blue in Washington DC…the Wizards learned this the hard way), but to have the same red script W on your jersey as the place I pick up my antibiotics is a little lame. Come on, Nationals…you’re better than that.

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